The grand prize includes a VIP experience at the In-N-Out Burger NHRA Finals, covering tickets for both days, round-trip airfare for two, hotel accommodations close to the track, and vouchers for food, transportation, and merchandise. Additionally, the winner’s name will be emblazoned on Beckman’s Funny Car, along with an opportunity to meet John Force, Beckman, and the racing team during the event.
The sweepstakes has successfully engaged thousands of fans, fostering emotional connections within the drag racing community. A poignant moment in 2023 involved PEAK honoring the late Stan Eagle by placing his name on John Force’s Funny Car at the NHRA Finals, a tribute valued by his family.
The program also faced delays due to weather, rescheduling the 2025 winners to be represented at the 2026 NHRA Winternationals in Pomona. PEAK describes the promotion as a customer-centric initiative that connects with grassroots drag racing, maintaining alignment with broader brand marketing efforts linked to the #PEAKsquad fan community. No purchase is necessary to enter, with eligibility for legal U.S. residents of the appropriate age. Further details can be found on the provided links.
Source: competitionplus.com