ICU Racing



The 37th Annual Performance Racing Industry (PRI) Show wrapped up last week in Indianapolis, showcasing a vibrant gathering of the global motorsports community. Held at the Indiana Convention Center and Lucas Oil Stadium, the event attracted over 1,060 exhibitors, including 161 newcomers, emphasizing its status as the leading motorsports assembly. PRI President Michael Good highlighted the Show’s dedication to innovation, education, and collaboration, aiming to connect future professionals with the racing world.

A central feature was the T.O.P.S. HQ area, which fostered networking among track promoters and sanctioning bodies through 42 seminars that improved track operations and event promotion. Education was a significant focus, especially through the Next-Gen Engagement Panel, which included influential industry leaders and over 500 students from 118 educational institutions.

Innovation was on display with the Featured Products Showcase, recognizing 22 manufacturers for their cutting-edge technologies. Attendees also enjoyed feature vehicles, including a BMW M4 GT3 EVO and a Ferrari 599 GTB Fiorano, alongside celebrity appearances from motorsport legends such as Mario Andretti and Tony Stewart. Additionally, three industry icons were inducted into the PRI Hall of Fame.

The Show also tackled advocacy issues, including legislative efforts to protect racetracks and promote the sport’s growth. The next PRI Show is scheduled for December 10-12, 2026, promising continued support for advancing motorsports and its community.



Source: dragillustrated.com