Cuttell expressed pride in this landmark move, emphasizing it as the beginning of IHRA’s journey to becoming a global leader in sports and entertainment. In addition to the acquisition, IHRA is expanding its event portfolio by collaborating with renowned racing series, aiming to blend racing with music and family-friendly entertainment.
Moreover, the organization is set to launch IHRA TV, a digital platform designed to deliver a diverse lineup of motorsports content to viewers worldwide, featuring not only drag racing but also other racing disciplines.
Cuttell outlined a bold vision for the future of drag racing, aiming to integrate competition with entertainment and innovative media, ultimately enhancing experiences for both participants and fans. He reaffirmed IHRA’s commitment to revitalize the excitement of drag racing, promising a fun and engaging future for the sport.
Source: dragchamp.com